
Consolidates years of expertise and lessons learned into three volumes with value-filled approaches to becoming your best at professional writing, editing and telling your story with meaning and purpose.
Gain Insight
Gain insight on what makes successful writing for architects, designers and those seeking Fellowship in the American Institute of Architects from two professionals who have been successfully guiding architects on how to tell their stories decades.
Writing Tips
Offers a compendium of writing tip dos and don’ts: an “on-ramp” acceleration lane to clean, clear writing and uncovering the story of your work..

“Illuminates and clarifies the Objects of AIA Fellowship to guide applicants in targeting and aligning strengths.”
Why Architect + Action = Result?
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Provides How-To Tips
Provides insight on how to focus your professional writing on the actions and results of your work in architecture.
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Insightful Diagrams
Includes insightful diagrams of schedule, steps and format of Fellowship submission process.
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Story Telling
Gives your marketing team with lasting insight how to tell the stories of architectural projects.
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Gets You Prepared
Presents your marketing team guidance on successfully preparing a submission to the AIA College of Fellows.
Buy e-Books
eBooks available through iBooks, Barnes & Noble and the site that takes more author royalties than any other retailer (link coming). For the eBook, consider purchasing printable versions of the book’s charts for A Fellowship Case Breakdown and the 12 Steps to Fellowship schedule.