Writing Tip #5: Think Outside the Cliche

Writing with any cliché interrupts your unique voice and story. Avoid overused and typically passé phrases that can nullify the information, and even passion, you are attempting to convey in your writing.

Welcome to my videos on tips and insight on writing for architects, architectural designers, artists, AIA architects, AIA Fellowship, and all creative writing. The problem with any cliché is it interrupts your unique voice and story. Your writing should articulate your story, not some overused and typically passé phrase that has lost its impact and therefore nullifies the information, and even passion, you are attempting to convey…

As a side note, in Designing Words, this is Tip #6.

These tips can aid in your writing for design awards, AIA awards and architecture awards. And, if you imagine writing architecture books, books on architecture and design, or on leadership development for architects? Then these tips can aid your writing process to create the best architecture book, architecture articles and white papers succinctly and with purpose.